Insects and underpants: Panasonic seeks inspiration from startup hub

Hundred-year-old corporation hopes young minds can rekindle spirit of innovation

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Young entrepreneur Yuzo Hoshino has used Panasonic's shared work space to run a startup selling traditional Japanese underwear.

KAORU OSAWA, Nikkei staff writer

OSAKA -- Old-fashioned underpants and turning insects into fish feed might not be the first things that come to mind when someone mentions Panasonic, but these are just some of the ideas being developed at 100banch, a shared work space set up by the Japanese electronics maker.

In addition to fostering a new generation of entrepreneurs, the project is aimed at rekindling a passion for innovation in the company as it prepares to celebrate its 100th anniversary.

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