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JD.com squeezed by price war and brain drain

China's No. 2 e-tailer struggles for elusive profits

Several senior JD.com executives are leaving amid the company's uncertain outlook.   © Reuters

SHANGHAI/BEIJING -- Chinese e-commerce operator JD.com is under heightened pressure as rivals' aggressive discounts weigh on its bottom line and senior executives continue to leave.

With its woes compounded by a sexual assault scandal surrounding the CEO, China's second-largest e-tailer faces the prospect of sinking further into the red after nearly breaking even and ceding more ground to industry leader Alibaba Group Holding as smaller operators emerge.

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