ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies squeezed by price war and brain drain

China's No. 2 e-tailer struggles for elusive profits

Several senior executives are leaving amid the company's uncertain outlook.   © Reuters

SHANGHAI/BEIJING -- Chinese e-commerce operator is under heightened pressure as rivals' aggressive discounts weigh on its bottom line and senior executives continue to leave.

With its woes compounded by a sexual assault scandal surrounding the CEO, China's second-largest e-tailer faces the prospect of sinking further into the red after nearly breaking even and ceding more ground to industry leader Alibaba Group Holding as smaller operators emerge.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more