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Companies to purchase 46% stake in electronics retailer Five Star

Chinese e-tailer looks to pump sales with hefty brick-and-mortar presence

China's second-largest e-tailer wants to give customers the chance to check out products before purchasing online.

DALIAN, China --, China's second-biggest online retailer, announced on Thursday that it will spend 1.27 billion yuan ($189 million) to acquire a 46% stake in compatriot Jiangsu Five Star Appliance, a major electronics retailer.

The move comes amid rising competition in the Chinese online retail space. hopes to lure customers to its online shopping site via brick-and-mortar stores operated by Five Star Appliance.

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