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JD.com turns to 5,000 franchisees to drive growth

China's No. 2 e-tailer takes long odds with big bet on traditional retail

JD.com is opening thousands of small shops, each with about 100 sq. meters of floor space,like this one in Dalian in the northeastern province of Liaoning. (Photo taken by Shin Watanabe)
SHIN WATANABE, Nikkei staff writer | China

DALIAN, China -- JD.com, China's No. 2 online retailer, is in the process of expanding its footprint in the traditional retail space despite the fact that Chinese shoppers are turning to the internet.

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