BEIJING -- Japan Display plans to open a smartphone panel development site this year in the southern Chinese city of Shenzhen, employing about 100 people.
In addition to sending staff from Japan, the company gradually will transfer engineers from a design site in Taiwan. Besides handling designing, marketing and quality control, the site will also have a unit in charge of procurement.
Conducting procurement operations there will make it easier to capture smartphone technology trends faster, and the company said sending marketing staffers from Shanghai was not enough to respond to customer needs adequately.
Japan Display has two panel assembly plants in Suzhou, Jiangsu Province, and a backlight factory in Shenzhen. Consolidating these three facilities is an option.
Southern China is a smartphone industry hub, and many Japanese component manufacturers are eager to set up operations there. Rival Sharp launched a Shenzhen sales company in July to market panels and electronic components, with a staff of about 20.