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Japan, South Korea face 'tipping point': Philip Morris CEO

Interest in smoke-free device can set stage for phasing out cigarettes

Philip Morris International Chief Executive Andre Calantzopoulos holds a carrying case for his company's IQOS alternative tobacco device. (Courtesy Philip Morris)

SEOUL - Due to the rapid take-up of alternative tobacco devices in Japan and South Korea, Philip Morris International, the world's most valuable cigarette company, is looking to begin talks with governments within five years on phasing out cigarettes.

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