ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japan furniture seller Nitori makes long-planned Beijing debut

Chain eyes larger China presence as part of push into Asian markets

Furniture retailer Nitori is expanding in Beijing and other Chinese cities. (Photo by Tsukasa Hadano)

DALIAN, China/BEIJING -- Top Japanese furniture retailer Nitori Holdings officially opened its first stores in Beijing on Friday at a time when rising Chinese incomes are fueling growth in the home furnishings market.

The two new locations, both in shopping malls, bring the store count in mainland China to 59. Nitori plans to increase this by 70% to 100 by the end of 2023, focusing on large cities like Beijing, Shanghai and Shenzhen. The company directly runs all of its Chinese locations.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more