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Japan millennial ditches suit to seek fortune in Myanmar deliveries

After launch of Hi-So bicycle-based service, battle with Singapore's Grab looms

Kenta Takada, center, launched a business in Myanmar, believing in the country's growth potential. (Photo by Yuichi Nitta)

YANGON -- Kenta Takada, the Japanese founder of Myanmar-based bicycle delivery service and online shopping platform Hi-So, loves a good challenge.

Every morning at 10 a.m., riders on bicycles lugging large insulated bags on their backs emerge from a building on a corner in Yangon, Myanmar's commercial capital. They dart off one by one after they are given instructions by Takada, who developed a smartphone app that does double duty as an online shopping site and as a delivery service.

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