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Japan's Acecook aims to double cup noodle sales in Vietnam

Cheaper bagged varieties still dominate but consumer shift expected

Acecook's plant in Ho Chi Minh City, Vietnam, is more efficient than factories in Japan. (Photo by Sadachika Watanabe)
Acecook's plant in Ho Chi Minh City, Vietnam, is more efficient than factories in Japan. (Photo by Sadachika Watanabe)

OSAKA/TOKYO -- Japanese instant-noodle maker Acecook aims to increase sales of cup noodles in Vietnam to around 350 million servings in 2022, more than double 2017 levels, as consumers in the growing economy shift to pricier yet more convenient alternatives to bagged instant noodles.

Vietnam is the world's fifth-largest market for instant noodles. Acecook, based in Osaka Prefecture, is the leader there with a market share of about 50%. The bagged variety still reigns supreme in the Southeast Asian country.

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