Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Business Japan's Calbee downsizing its potato chips for the Philippines Snack maker's smaller bags of chips are 70% cheaper than their larger cousins Japanese snack maker Calbee aims to get its chips into the country's mom-and-pop shops as it refocuses on medium-income Filipino consumers.
January 13, 2017 15:20 JST | Japan
TOKYO -- Japan's
Calbee has introduced a potato chip product about 70% cheaper than what's already on sale in the Philippines.
The chips will be sold at sari-sari stores, very small mom-and-pop shops that deal in a variety of daily products, a company source said.
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