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Japan's DeNA shuts 8 more sites over editing scandal

Lust for clickbait causes trouble on the content farm

A screenshot of DeNA's cuta pregnancy website as of Thursday evening. The site no longer publishes, leaving much the space blank.

TOKYO -- Japanese mobile gaming giant DeNA shifted into damage control mode Thursday, effectively closing eight additional curated-content websites and apologizing for quality issues.

The company has taken much criticism over editorial standards that sacrifice credibility for popularity and high search rankings. The scandal is bound to harm its brand and business performance -- and only adds to the growing concern about the reliability of information online.

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