HONG KONG -- Pan Pacific International Holdings, the operator of Japanese bargain store chain Don Quijote, is opening its first location in Hong Kong on Friday.
Located inside the Mira Place mall in the prime shopping district of Tsim Sha Tsui, the story features a wide range of products from groceries to make-up, just like its Japanese counterparts. It also carries ready-made meals and Japanese regional specialties.
The Hong Kong store is the sixth installation of the Don Don Donki chain, the Asian version of the company's flagship store network. Many of the signs are in Japanese to recreate the feel of the original stores.
The company hopes its offerings, which are primarily made in Japan, will help differentiate its stores from the local competition.
Pan Pacific has its sights on the crowds of Chinese tourists that visit Hong Kong each year. About 51 million mainlanders visited the city in 2018, and Tsim Sha Tsui is a particularly popular area for those who come to shop.
The company opened its first store in Singapore in 2017 and in Thailand last February. It also runs 38 stores in the U.S. Pan Pacific is considering expanding its presence in Hong Kong as part of its drive to boost overseas sales to 30% of the group total.
Pan Pacific changed its name from Don Quijote Holdings in February.