ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Companies

Japan's Don Quijote discount store opens in Hong Kong

Chain known for loud music and louder signs eyes Chinese fans

At Hong Kong's first Don Don Donki store, many of the signs are in Japanese like in the original chain. (Photo by Takeshi Kihara)

HONG KONG -- Pan Pacific International Holdings, the operator of Japanese bargain store chain Don Quijote, is opening its first location in Hong Kong on Friday.

Located inside the Mira Place mall in the prime shopping district of Tsim Sha Tsui, the story features a wide range of products from groceries to make-up, just like its Japanese counterparts. It also carries ready-made meals and Japanese regional specialties.

The Hong Kong store is the sixth installation of the Don Don Donki chain, the Asian version of the company's flagship store network. Many of the signs are in Japanese to recreate the feel of the original stores.

The company hopes its offerings, which are primarily made in Japan, will help differentiate its stores from the local competition.

Pan Pacific has its sights on the crowds of Chinese tourists that visit Hong Kong each year. About 51 million mainlanders visited the city in 2018, and Tsim Sha Tsui is a particularly popular area for those who come to shop.

The company opened its first store in Singapore in 2017 and in Thailand last February. It also runs 38 stores in the U.S. Pan Pacific is considering expanding its presence in Hong Kong as part of its drive to boost overseas sales to 30% of the group total.

Pan Pacific changed its name from Don Quijote Holdings in February.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends June 30th

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media