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Business

Japan's Glico tripling ice cream production in Thailand

Confectioner looks to dish out more frozen treats geared to local tastes

Glico wants to expand its Thai sales network to rural areas as well.

OSAKA -- Japanese snack maker Ezaki Glico plans to triple ice cream output in Thailand to between 2 billion yen and 3 billion yen ($18 million and $27 million) worth of the sweet stuff by 2020. 

The Osaka-based confectioner at its own expense recently replaced equipment at a subcontractor's factory on the outskirts of Bangkok, in addition to installing machinery at a local subsidiary. Glico will add more offerings for the Thai market while trying to widen its sales network to suburban and rural areas in the coming months.

A household name in Japan, the company began selling ice cream in Thailand in January 2016. Mainstays like Giant Cone and Palitte were sized down by 30-40% for the Thai market and go for about 20 baht to 35 baht each (60 cents to $1.05).

Glico mainly consigns sales to mom-and-pop stores in Thailand, providing them with freezer cases for its products. In Bangkok and the surrounding area, Anglo-Dutch consumer goods giant Unilever's ice cream brands boast a roughly 60% market share, while Glico holds just around 7%. But Glico expects to grow its vendor network throughout the country to around 20,000 locations.

(Nikkei)

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