Japan's Kubota sets out to crack Indian tractor market

Company acquires local maker Escorts after long struggle to do it alone

20220712Kubota

Kubota turned joint-venture partner Escorts into a subsidiary in April this year. 

NARUSHI NAKAI, Nikkei staff writer

OSAKA -- For Japanese tractor maker Kubota, the path to becoming a global powerhouse goes through India.

Having doubled its sales to 2 trillion yen ($14.9 billion) over the past decade, Kubota is enjoying rapid growth, with overseas markets accounting for 70% of its overall revenue.

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