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Japan's Lion leaps into Vietnam's fast-growing eye drop market

Consumer goods group will play up made-in-Japan pedigree

A customer and her daughter shop at a store in Hanoi. Vietnam's eye drop market is growing by double-digits, according to Lion.   © Reuters

TOKYO -- Japanese consumer goods group Lion makes its first foray into Southeast Asia's eye care market this month in Vietnam and sees room for expansion into Cambodia and other countries as well.

Its upcoming Vietnamese lineup includes the Eyemiru brand of eye drops, which contain vitamin A -- said to be effective in treating eye fatigue. Eye wash will also go on sale there.

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