Japan's Lixil expands India sales network, eyeing building boom

Housing equipment maker targets revenue surge to $200m over next decade

20240105N Lixil logo

Lixil plans to increase sales agencies in India to around 200 in fiscal 2024. (Photo by Kazuki Yamaguchi)

KAZUKI YAMAGUCHI, Nikkei staff writer

TOKYO -- Japanese housing equipment maker Lixil is doubling down on its efforts in India, bolstering its sales agent force with the goal of boosting regional revenue for building materials to about 30 billion yen ($208 million) by fiscal 2033.

Lixil's plan calls for increasing sales agencies in India to around 200 in fiscal 2024 from 95 at present.

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