TOKYO -- Eyewear retailer Owndays wants fashion-forward teens and 20-somethings in Southeast Asia to start viewing glasses not merely as a way to see better, but also as a fun and affordable shortcut to being chic.
The Tokyo-based company has four Seven Days discount stores in Thailand selling glasses for the rough equivalent of $30 to $60 -- about half the prices of its flagship chain, also called Owndays. It aims to expand Seven Days to about 100 locations across Southeast Asia by 2025.
