Japan's Pigeon moves to take 60% of China baby goods sales online

Internet now generates a narrow majority of all its sales in the country

China accounts for more than 60% of Pigeon's consolidated operating profit.

TSUKASA MORIKUNI, Nikkei staff writerOctober 19, 2019 07:35 JST | China

TOKYO -- Japanese baby product manufacturer Pigeon aims to generate 60% of its Chinese sales online by 2022.

More than 60% of its consolidated operating profit already comes from China. The company now seeks to make more of these sales over the internet.

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