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Japan's discount king Don Quijote makes splash in Thai debut

Cheap prices and flashy displays lure crowds to maverick retail chain

Shoppers crowd an isle at Bangkok's Don Don Donki during the stores debut on Feb. 22. (Photo by Kosaku Mimura)

BANGKOK -- Hundreds of shoppers queued for the opening of Japanese discount chain Don Quijote's first Thai store in Bangkok late last month, eager to experience the outlet's eye-popping array of items, from cosmetics and clothes to appliances and toys.

"I visited [Don Quijote] when I traveled to Japan, and I'm really happy they've opened a store in Bangkok," said 42-year-old Boonyanuch Buaban as she waited in line.

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