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Japan's 'discount king' hooks shoppers in Singapore

Wide variety and low prices help Don Quijote unnerve competitors

Fresh food items from Japan are particularly popular at Don Don Donki in Singapore.

SINGAPORE -- Four months after venturing into the Singaporean market, Japanese discount store operator Don Quijote Holdings already has a firm toehold in the city-state, posing a potential threat to local competitors.

Don Quijote, popularly known as "Donki" in Japan, opened its first Southeast Asian outlet on Orchard Road, Singapore's commercial hub, on Dec. 1 last year as part of its global expansion strategy.

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