ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japanese McDonald's fans select 'Makudo' as official nickname

Lighthearted 'referendum' on what to call hamburger chain picks 'western Japan' name

McDonald's Holdings Co. (Japan) holds an event in Tokyo for a "referendum" to decide the hamburger chain's Japanese nickname on Aug. 7.

TOKYO -- What do you call the world-famous hamburger chain with the golden arches? That was the question on the ballot in a recent "referendum" conducted by McDonald's Holdings Co. (Japan).

There were two candidates: "Makku," the Japanese word for Mac or Mc, and "Makudo," which sounds almost like the French nickname for the restaurant, "McDo."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more