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Japanese curry chain tries to sell Indians their own creation

Adapting its dishes to suit local taste buds market may be challenging

CoCo Ichi's curry topped with breaded pork cutlet

TOKYO -- Japanese curry chain Ichibanya will launch its first eatery in India early next year as part of plans to open up to 30 restaurants in the country by 2030.

Ichibanya and another Japanese company Otsuka Holdings hope to draw Indians to Japanese curry which uses different spices from local versions. Some see adapting Japanese curries for local vegetarians may also prove to be quite challenging as Otsuka, which entered the market in May 2018, has not yet managed to refine its menu to suit Indians. 

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