Japanese fitness chain pitches dementia prevention in Asia

Region's growing elderly population offers new market for Renaissance

20180613 synapsology

Japanese fitness club operator Renaissance is rolling out Synapsology, an exercise program that aims to prevent dementia.

YUTA SHIMONO, Nikkei staff writer

TOKYO -- Japanese fitness club operator Renaissance will begin offering a dementia prevention program in South Korea this fall, hoping to cash in on growing demand for such services as the number of elderly people swells in the country and elsewhere in Asia.

Renaissance signed an exclusive agency contract with Seoul-based travel company Channel Factory in April. It started marketing to providers of elderly care the following month.

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