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Japanese meat dealer hungers for fresh start in Mongolia

Falling domestic demand sends Aono Freshmeat overseas in search of new business

Where's the beef? Aono's investments in Mongolia are in areas unrelated to its meat business, such as heavy machinery leasing.   © Reuters

SHIZUOKA, Japan -- Meat dealer Aono Freshmeat is aggressively expanding its business in Mongolia, from machine leasing to farming, as small to midsize Japanese companies try their fortunes elsewhere to offset shrinking domestic market.

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