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K-pop and comics drive Naver's strategy beyond Line-Yahoo merger

Korean tech company looks to entertainment as path into US and Europe

The online-only Super Junior concert on Naver's V Live service let fans participate through video calls. (Photo courtesy of Naver)

SEOUL -- When South Korean boy band Super Junior held a concert on Naver's V Live streaming service May 31, they performed to an empty hall. Instead, the stage backdrop changed to show video feeds from cheering fans around the world.

A ticket cost 33,000 won ($27) -- not cheap for a two-hour online event. Yet the concert drew 123,000 viewers from 100 countries.

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