TOKYO -- A cross between gum and hard candy, Hi-Chew has kept Japanese mouths busy since 1975. But an unlikely tie-in has given Morinaga & Co.'s middle-aged product a new lease on life: U.S. Major League Baseball.
Business
Keep on chewin': No midlife crisis for this Japanese candy
At 42, Morinaga's Hi-Chew savors new growth with boost from US baseball
