ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Kubota aims to break into Africa with made-in-India tractors

Japanese company to leverage subcontinent's cheaper materials, labor

A Kubota tractor works a field in India. The Japanese company sees India as a base for exports to Africa. (Photo courtesy of Kubota)

OSAKA -- Kubota plans to sell in Africa low-cost tractors produced in India, setting up a supply chain that takes advantage of India's low material and labor costs to carve out a sizable share in the continent.

The Japanese farm equipment maker aims to sell 5,000 tractors there by 2028, generating revenue of nearly 10 billion yen ($72.1 million) that year. Instead of exporting from Japan, Kubota will have an Indian subsidiary ship compact models to the small-scale farms that dominate Africa's agricultural sector.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more