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Kubota aims to break into Africa with made-in-India tractors

Japanese company to leverage subcontinent's cheaper materials, labor

A Kubota tractor works a field in India. The Japanese company sees India as a base for exports to Africa. (Photo courtesy of Kubota)

OSAKA -- Kubota plans to sell in Africa low-cost tractors produced in India, setting up a supply chain that takes advantage of India's low material and labor costs to carve out a sizable share in the continent.

The Japanese farm equipment maker aims to sell 5,000 tractors there by 2028, generating revenue of nearly 10 billion yen ($72.1 million) that year. Instead of exporting from Japan, Kubota will have an Indian subsidiary ship compact models to the small-scale farms that dominate Africa's agricultural sector.

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