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Companies

Kubota bets on US suburban construction boom with new plant

Kansas facility will produce compact track loaders for homebuilding and yardwork

Kubota looks to topple Bobcat in the compact track loader market by 2030. (Photo courtesy of Kubota)

OSAKA -- Kubota is building a new construction equipment plant in the U.S. in a bid to tap into wealthy Americans' migration to the suburbs amid the coronavirus pandemic.

The Japanese company is encouraged by the trend of high-income families moving from cities to big homes in the suburbs, and by a recovery in U.S. housing starts. Kubota has already made customers of affluent homeowners who buy small construction machines to do yardwork on their expansive properties.

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