Kubota's path to global expansion goes through India

Japanese tractor maker looks to export to Africa with Indian partner Escorts

20240327N Escorts Kubota

Quality control is prioritized at this Escorts Kubota plant in India's Haryana state. (Photo by Hisashi Iwato) 

NARUSHI NAKAI and HISASHI IWATO, Nikkei staff writers

OSAKA -- Japanese farm equipment maker Kubota looks to copy Suzuki Motor's playbook for expanding its global footprint: establish India as a production hub.

"The local staff have begun to engage in kaizen on their own," Katsunori Asano, head of manufacturing at Indian subsidiary Escorts Kubota, said in December while giving a tour of a factory in India's Haryana state. Kaizen is a Japanese term meaning "continuous improvement."

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