Kubota seeks cost cuts in U.S. tractor business to stem sliding profits

Japanese manufacturer to reassess production and workforce as demand drops

20250327N Kubota

Kubota's compact tractors enjoyed a rush of demand from homeowners during the COVID pandemic. (Kubota)

NARUSHI NAKAI

OSAKA -- Japanese tractor manufacturer Kubota, facing a second year of declining profit, plans to trim costs and limit hiring in its North American operation that had been built up to tap pandemic-era demand.

"We'll definitely achieve profit growth in the December 2026 fiscal year," Kubota President Yuichi Kitao said in an interview.

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