Kura Sushi expands to China with Shanghai opening this year

Japanese restaurant chain looks to huge market after Nasdaq listing in US

20200121 Kura Sushi 1

Kura Sushi has set its sights on the Chinese market after U.S. success. (Photo by Kotaro Igarashi)

YUTA SHIMONO, Nikkei staff writer

TOKYO -- Japanese restaurant chain Kura Sushi will branch out into China this year, tapping a third overseas market after the U.S. and Taiwan, the company announced Tuesday.

Kura Sushi is planning its first Chinese opening in Shanghai, with a further 10 restaurants in the country to follow. The move is part of the company's strategy to double its revenues outside Japan to 300 billion yen (about $2.7 billion) in 2030 by increasing its total number of outlets worldwide to 1,000.

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