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Line Taiwan and Thailand units to lead SoftBank Z's Asia expansion

Local operations custom-develop new services that cater to their own markets

The Line TV service developed by Line's Thailand unit has grown into a large international business servicing over 40 million subscribers in 19 markets. (Photo by Kaori Yuzawa)

TOKYO/BANGKOK -- Japanese messaging app Line operator is beefing up its research and development capability in key Asian markets, including Taiwan and Thailand.

Line is seeking to establish itself as a leading "super app," an all-in-one experience to access to many different services, in such markets as Japan, Taiwan, Thailand and Indonesia. Local units have introduced new services tailored to the needs in each region in their efforts to achieve the goal.

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