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Business

Line: Thailand's new gateway to the gold market

Chat juggernaut ensconces itself in daily life with financial services

Thailand Managing Director Ariya Banomyong, left, presents Line's gold investment service.

BANGKOK -- Chat app provider Line plans to bolster such financial offerings as gold savings and payment services in Thailand, part of the Tokyo-based company's drive to turn the platform into an essential tool of daily life in its second-largest market.

Line boasts 41 million users in Thailand, according to Nielsen, putting the country behind only Japan. Users here, who have wholeheartedly embraced social media, tend to spend a long time on the app. As Line takes on an increasingly important role in daily life, the company is trying to reinforce that role by branching out in services. Line is a unit of South Korea's Naver.

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