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Long and winding road to cash register boosts Don Quijote profit

Japanese discounter finds wider lineup entices shoppers to pick up extra items

Don Quijote stores are known for having merchandise stacked up to the ceiling and labyrinthine aisles. (Photo courtesy of Don Quijote)
Don Quijote stores are known for having merchandise stacked up to the ceiling and labyrinthine aisles. (Photo courtesy of Don Quijote)

TOKYO -- Japanese bargain retailer Don Quijote Holdings' operating profit likely increased 4% on the year to about 30.5 billion yen ($280 million) for the six months ended in December, its 10th straight first-half record.

Don Quijote's strategy of offering low prices, but making customers pass through maze-like alleys to reach the cash register, has worked. Shoppers tend to toss more items into their carts as they walk through shelves of clothing, home electronics, food products and household goods.

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