Lotte offers 1-hour delivery in South Korea with e-tail relaunch

Retail group combines operations with eye on doubling online sales

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Lotte Shopping sees the all-in-one online platform helping to improve product recommendations for customers. (Photo courtesy of the company)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Lotte Shopping is kicking its e-commerce efforts into high gear, launching a rush grocery delivery service in South Korea and improving product recommendations to win back customers increasingly buying online.

With the moves, the operator of brick-and-mortar stores seeks to double e-commerce sales from 2019 levels to 20 trillion won ($16.3 billion) in 2023.

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