TOKYO -- A sneaker brand that was once killed off has become an important moneymaker for Japan's Asics, pulling in customers in Tokyo's trendy Omotesando district. For style-conscious men, in particular, a top of the line series of all-Japan-made shoes is a big draw.
The Nippon Made (Onitsuka Tiger Omotesando) store sells casual shoes, bags and apparel, all of which were produced domestically. Since it opened last September, the store has been drawing a steady stream of customers, especially men in their 30s and 40s.
