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'Made in Japan' showroom coming to Shanghai in 2020

Planet seeks to connect smaller Japanese businesses to Chinese market

A woman looks at items at a discount drugstore in Tokyo's Ginza shopping district. Japanese products, particularly items like cosmetics and diapers, have grown increasingly popular in China.   © Reuters

SHANGHAI -- A Japanese company will open in 2020 one of Shanghai's largest showrooms specializing in Japanese products, aiming to help small and midsize compatriots tap growing Chinese demand.

Planet, whose offerings include an electronic data interchange service for businesses partners, plans to launch the facility in the Baoshan district that June. It will jointly invest millions of dollars with local developers in the project.

The showroom will feature about 1,000 products, including cosmetics and household goods, and be open to both businesses and consumers. The Tokyo-based company wants to earn commissions from brokering deals between Japanese enterprises with Chinese partners and providing research on local logistics providers. Planet also hopes to find Chinese clients for itself.

Tourism and online shopping have fueled Chinese demand for Japanese products. But few Japanese companies have the ability to establish their own logistics and sales networks in China. Planet hopes to help smaller businesses make inroads there.

Planet is listed on the Tokyo Stock Exchange's Jasdaq market. It counts Lion, Unicharm and Shiseido among its shareholders and does business with about 600 Japanese consumer goods makers. It will first encourage around 300 of them to take part in its planned showroom.

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