TOKYO -- For years, 100 million was a sacred number for Asahi Super Dry, Japan's favorite beer. For since 1989, just two years after its debut, Asahi Breweries had sold at least that many cases. It was a point of pride and a number that rivals could only dream of.
Market drying up for Japan's favorite beer, Asahi Super Dry
The country is downing only half the volume it did in 2000