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Missteps mar Japanese e-tailer Zozo's fashion house look

Aggressive expansion creates bargain-basement image

Zozo CEO Yusaku Maezawa falls back to earth as his starry-eyed outlook for the online fashion house dims in the face of an expected profit decline for fiscal 2018.

TOKYO -- Online apparel retailer Zozo's aggressive expansion strategy is hurting its image as a cutting-edge fashion house as the site promotes private-label offerings and touts discounts, alienating longtime customers and vendors alike.

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