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Mizuho, SoftBank to shut down money-losing AI credit score service

Joint venture fails to win over users as Line, Docomo offer rival products

J.Score uses AI to give users a credit score and loan rates. (Photo by Shiori Goso)

TOKYO -- Japan's Mizuho Bank and SoftBank will dissolve a 50-50 joint venture offering AI-based credit score and lending service, after the business failed to gain traction in a market where credit scores have yet to take off.

The J.Score service launched in 2016 with great fanfare, offering an artificial intelligence-backed program that set interest rates and lending limits for applicants based on analysis of their personal data.

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