Muji's first Japan hotel to be a test bed for new business

Muji Hotel Ginza and flagship store to open in ritzy, tourist-heavy Tokyo district

20190402 Muji hotel MAIN

Muji Hotel Ginza has 79 rooms and is priced from 14,900 yen per night. (Photo by Manami Yamada)

AKANE OKUTSU and ERI SUGIURA, Nikkei staff writers

TOKYO -- Minimalist Japanese retailer Muji will open its first domestic hotel in the heart of Tokyo's ritziest shopping district on Thursday.

The 79-room Muji Hotel Ginza will serve as a test lab for developing new products and help the brand expand beyond the consumer goods for which it is globally known, according to Satoru Matsuzaki, president of Muji owner Ryohin Keikaku.

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