ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Myanmar's new e-book app cracks unopened market

Top telecom MPT sees opportunity in country's bookstore shortage

MPT Books is a new e-book app from Myanmar's top mobile carrier. (Photo by Yuichi Nitta)

YANGON -- Myanmar's biggest wireless carrier has started an e-book business in a country with high literacy but few bookstores, even in major cities.

State-run Myanma Posts and Telecommunications aims to reach 1 million users in the first year. Its MPT Books app is supposed to offer 5,000 titles by that time, including magazines, in partnership with two local publication wholesalers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more