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Myanmar's new e-book app cracks unopened market

Top telecom MPT sees opportunity in country's bookstore shortage

MPT Books is a new e-book app from Myanmar's top mobile carrier. (Photo by Yuichi Nitta)

YANGON -- Myanmar's biggest wireless carrier has started an e-book business in a country with high literacy but few bookstores, even in major cities.

State-run Myanma Posts and Telecommunications aims to reach 1 million users in the first year. Its MPT Books app is supposed to offer 5,000 titles by that time, including magazines, in partnership with two local publication wholesalers.

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