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Nestle Japan to expand health care platform

'Wellness Ambassador' nutrition service to target aging societies

Kozo Takaoka, Nestle Japan president and CEO, speaks during a news conference in Tokyo on May 28. (Photo by Ken Kobayashi)

TOKYO -- Nestle Japan, a subsidiary of the Switzerland-based food and drinks company, is planning to develop what it hopes will be a growth area of health services for aging societies.

Kozo Takaoka, CEO of Nestle Japan, on Monday announced its new health care platform, which provides customers with nutritional advice based on their blood and DNA test results as well as their dietary habits, in an example of the local arm starting to change the business model of the company known for its Nescafe coffee and KitKat chocolate brands.

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