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Netflix casts India as its new star

US streaming giant launches aggressive plan as home growth slows

 Netflix is adding original titles and dropping its prices in India.   © Reuters

NEW YORK -- Netflix is adding original titles and dropping its prices in India in a bid to increase viewers and compete with local platforms as growth in its U.S. home market slows.

Chief content officer Ted Sarandos said in a Tuesday earnings call that Netflix is "seeing the investment in local language content in India payback in the form of excitement and member growth and hours growth that's encouraging us to keep going." 

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