ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

New Pokemon games help Nintendo escape the hardware trap

Company starts to embrace the rise of mobile gaming after fighting it

Nintendo reaches for the popular Pokemon franchise again. (Photo by Taro Yokosawa)

OSAKA -- Nintendo has revealed a suite of new Pokemon games for the popular Switch device, taking a step to decrease the company's exposure to hit-or-miss hardware sales by expanding the reach of popular content.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more