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New Sony CFO brings entrepreneur spirit to head office

Keeping the electronics giant on a profitable track will be a major challenge

New Sony CFO Hiroki Totoki speaks to reporters during a financial briefing on April 27 in Tokyo.

TOKYO -- On his first occasion to speak to reporters in his new role as chief financial officer in late April, Sony's Hiroki Totoki was unequivocal. 

"We will seek sustained profitability," he said about his goal for the role he had just taken over from Kenichiro Yoshida on April 1. Yoshida had been promoted to the electronics group's CEO.

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