Nike pulls Japan designer line in China over Hong Kong backlash

Instagram post supporting protests draws anger from Chinese netizens

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The greater China region accounts for 18% of the Nike brand's global sales. © Reuters

ALEX FANG, Nikkei staff writer

NEW YORK -- Nike has pulled a limited-edition line of sneakers in China following backlash over its Japanese designer's support for protests in Hong Kong against the proposed extradition bill, showing the dilemma global companies face in the Asian country when navigating sensitive political issues.

The launch of Daybreak, a collaboration between the American sportswear maker and Undercover, a streetwear brand by Japanese designer Jun Takahashi, was canceled at Nike's "urgent notice," local retailer YYsports said in an announcement a day before the shoes' scheduled June 14 release in China.

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