ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Nintendo chases more than profit with 'Super Mario Run'

Android launch seen giving bigger boost to publicity, consoles

"Super Mario Run" launched on the Android mobile operating system Thursday.

OSAKA -- Though "Super Mario Run" has lifted Nintendo's profits less than many had hoped, Mario remains the protagonist of the company's mobile strategy, with a jump to a new smartphone platform highlighting the game producer's main goal of expanding its fan base.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more