ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Nintendo finds cardboard cannot reignite Switch sales

Labo was meant to extend the life of the blockbuster hardware

Nintendo's Labo brings cardboard construction projects to its Switch game system. But sales have failed to catch fire. (Photo by Masayuki Kozono)

TOKYO -- Despite an 88% jump in quarterly operating profit, Nintendo's strategy of using unique games incorporating cardboard construction to prolong the life of its Switch console may not be going according to plan.

The Japanese video game giant reported 30.5 billion yen ($272.6 million) in black ink for the April-June period on a 9.1% rise in sales to 168.1 billion yen.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more