Nintendo finds cardboard cannot reignite Switch sales

Labo was meant to extend the life of the blockbuster hardware

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Nintendo's Labo brings cardboard construction projects to its Switch game system. But sales have failed to catch fire. (Photo by Masayuki Kozono)

SHIKO UEDA and KAORU OSAWA, Nikkei staff writers

TOKYO -- Despite an 88% jump in quarterly operating profit, Nintendo's strategy of using unique games incorporating cardboard construction to prolong the life of its Switch console may not be going according to plan.

The Japanese video game giant reported 30.5 billion yen ($272.6 million) in black ink for the April-June period on a 9.1% rise in sales to 168.1 billion yen.

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