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Nintendo picks Tencent for third shot at China game market

Partner in Switch deal no stranger to Beijing regulatory risk

A customer tries out the Switch in Japan. Nintendo hopes its tie-up with Tencent will help make the device a "global platform." (Photo by Wataru Ito)

OSAKA/GUANGZHOU -- Nintendo will try again to crack China's video game market after two failed attempts, this time with a powerful local ally that understands the country's regulatory perils: Tencent Holdings.

Tencent, the world's biggest video game company, received approval on Thursday to sell Nintendo's handheld Switch game device in China.

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